Branding Your Business Part I

Branding is the process of creating a specific strong, memorable image and identity for your business. Besides utilizing good design and media that will help sell your product or service and stick in consumers' minds, a good brand should inspire loyalty and confidence in your company by emoting specific responses and associations in your target audience.

File and Email Encryption with GnuPG (PGP), Part Two

Jumping right in, let's create our PGP public/private key pair. I'll use GnuPG, the Gnu Privacy Guard, available at http://www.gnupg.org, and which is very likely already available with your Linux distribution. If you want to use older free or commercial PGP versions, the commands are very similar. Any GUI front end will also have the same functionality.

Amazon Enters Search Engine Fray With A9

Online retail giant Amazon has entered the search engine wars with their own search engine. Called A9, Amazon's search is built around the Google search engine and uses AdWord placements, but the similarities stop there.

Perl Sorting

Arrays often need sorting. Perl has built-in ways to help you, but as usual, there's more than one way to do it. To play with the examples shown here, you'll need a file containing a few lines of words. I'll use this: