Branding Your Business Part I

The Three Core Principles of Great Web Design

The essence of a website is self-service. There are three core things that self-service needs to get right: convenience, speed, and price. Convenience means task achievement with minimum effort. Speed means that you get in and out of a website as quickly as possible. People are cheap on the Web.

Choosing the Right Design or Media House to Promote your Company

When you begin your search for the right design or media house, start out by knowing what you want and like. If you visit the web site of a design firm and all of their projects look the same plus it's a look you don't like, chances are they're not a good match for you! Even if you like their look, do you really want…

Accountability Method Of Boosting Online ROI

The reality of online marketing is getting harsher every day. Ad prices are up, conversion is down. Visitors don't buy. Pay per click bids are insane but only the top ten advertisers in each category care. The rest get barely any traffic at all.