Archive
Are You Sabotaging Your Site’s Visibility
A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one…
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Professional Organizations: Join or Fold?
All of us join professional organizations for a reason--a friend belongs, we need to for credibility, etc. Many times we let years slide by and we don't stop and review those reasons. Unless something sets off a boundary--lack of funds, the organization runs itself into a ditch, or a leadership problem.
Secrets to Business Success on the Internet
Secret Number One: The Key Is A Niche Market Identifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.
Google’s Ghost PageRank
A thread at the HighRanking forum discusses a Tripod site's rapid rise to a PageRank of 5. Jill Whalen, who owns the forum, suggested it could be a result of ghost PageRank.
A Great USP is the Key to Great Publicity
Whenever I speak to professionals and business owners about publicity, I always talk about the important the Unique Selling Proposition (USP). This topic generates lots of comments and questions. This is how to relate the USP to great publicity.
10 Easy Steps To A User Friendly Website
As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user- unfriendly site can do to a business. Now I give my website usability much more priority than ever before.
