Shopping Cart Usability

Usable Shopping Carts Increase Sales E-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. To succeed in the world of e-commerce and on the Internet web sites must be developed to be usable by patrons as well as search engines.

Winning Sales Proposals

Your proposal is selling for you when you're not there, so it must reflect your standards of professionalism.

Want This Kind of PR?

PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?

Web Site Architecture and Search Engines Part 1

Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?

Google In Court Over New AdWords Policy

Google's newest policy concerning bidding on trademarked slogans for AdWords purposes has come under fire. French insurance company AXA has filed suit against the search engine for allowing others to bid on keywords that AXA has trademarked.