Sales As A Positive Experience

No matter what your age or stage in life, some words come with preconceived meaning. “Sales” is one of them. For most people, it means being put in a position to have to buy something you don’t want at a price you can’t afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word “sales”?

Why Do Grandmothers Make Better Home Business Entrepreneurs?

There are many home based business ideas that are taking root as an economic force to be reckoned with these days. The people who are taking advantage of them are coming from all types of social backgrounds and the work at home industry has proven to be most effective in producing a new boom of working grandmothers. The fact that retired female workers can now re-enter the work force under their own terms has been a great help in raising the self esteem and living standards of the older generation.

Bad Blogs Have Got to Go!

There’s a lot of blogs out there on the Web, most of which don’t entice one to go back regularly to read updates. What is missing from these on-line journals that would essentially make them good’ blogs? Well, the answers in life usually come down to simplicities. So let’s look at the problem like we were children. Children don’t complicate life with miscellaneous information, and when they speak they tell you straight to the point exactly how they feel and think about a subject.

Woo the Buyer’s Limbic Mind or All Your Sales Efforts are Wasted

If you’ve driven yourself crazy trying to figure out why so many customers get away, relax. You can’t figure it out because… It’s not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk’s mating call. In fact, it works exactly the same way, through the limbic system.

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