PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. But many businesses, both online and off, underestimate the power the press has to promote their business and get their product or service noticed by potential customers.

Why You Should Ignore This Advice

Doesn't make too much sense does it? Am I really going to give you some advice that asks you to ignore the advice I'm giving you? Well, that's not strictly true. I am however going to show you how to qualify the advice you are given, so you can sort the wheat from the chaff, and help you to survive the information overload on the…

Protecting Your Software Investment in Case of a Merger or Acquisition

Critical work in your organization is directly tied to the fate of your software vendors. So when PeopleSoft buys J.D. Edwards or Oracle attempts a hostile takeover of PeopleSoft, you are understandably nervous. Your nervousness usually does not stem from your love of PeopleSoft, J.D. Edwards or Oracle, but because the future of the software products you use everyday to run your business is now…