Keyword Research 101

A Wasted Opportunity for the Web Accessibility Cause

The DRC (Disability Rights Commission) recently announced the results of their year-long investigation into the accessibility of 1000 UK websites. The report concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility.

5 Tips on How to Create Winning Joint Ventures

Partnerships can be one of the most rewarding and profitable methods used online for your business. I've worked on dozens of them with both big name as well as up and coming marketers and businesses. While some have not worked out, most have been beneficial to all parties involved.

Click Fraud: The Google Killer

Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments.

How to Brief a Marketing Agency

A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary.