Branding a Directory

How do I Create a Successful Directory? There are a few things which are important to do when creating a directory. To maximize the long term success of your directory you want to ensure:

5 min read Archive

How Search Engines Teach Users To Search

I recently had a conversation about search with my sister, who's a college librarian. It was interesting to (for once) think about search outside of its marketing potential. She told me about about students who type in natural language search queries (sometimes simply typing in the name of their class or assignment title) and dreamed of a search engine that will understand exactly what searchers…

4 min read Archive