To Meet or Not to MeetWhat are the Questions?
Meetings can be a total waste of time or a powerful and productive communication tool that solve problems, stimulate ideas, promote team spirit and generate action. The results lie totally in how they are run. Organized and well-managed meetings will inevitably produce effective results. Whereas, meetings that are poorly managed lack purpose and focus are a total waste of an organization’s time and money.
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change – the kind that leads directly to achieving your managerial objectives?
Performance Reviews That Actually Improve Performance
Employee performance reviews are one of the most dreaded tasks by most managers. It is hard to win here – you can never say enough good things, and one word of criticism is generally the only thing they will remember.
Shopping Cart Usability
Usable Shopping Carts Increase Sales
E-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. To succeed in the world of e-commerce and on the Internet web sites must be developed to be usable by patrons as well as search engines.
Winning Sales Proposals
Your proposal is selling for you when you’re not there, so it must reflect your standards of professionalism.
Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?
Web Site Architecture and Search Engines Part 1
Reader question: I hear search engine marketers talk about site architecture all of the time and how important it is for search engine optimization. What exactly is site architecture and how should I be implementing it on my Web site?
Google In Court Over New AdWords Policy
Google’s newest policy concerning bidding on trademarked slogans for AdWords purposes has come under fire. French insurance company AXA has filed suit against the search engine for allowing others to bid on keywords that AXA has trademarked.
Web Accessibility and Your Business
One of the things I find I’m most often fighting with my peers and competitors is the need for your website to be accessible. An Accessible website is a website that caters to the needs of handicapped individuals and people using alternative web browsing methods like third party browsers, PDA’s and the like. As a business owner, it is important to have a website that meets at least the minimum Web Accessibility Standards. If your website is accessible you stand to benefit from:
File and Email Encryption With GnuPG (PGP) Part Four
GnuPG and other PGP implementations allow you to encrypt (scramble the data so only intended recipients can read it) and/or sign (provide proof that the data has been unaltered in transit). As you should remember, PGP keys are made up of two parts, a public key and a private key. The public key can (and in most cases should) be available to anyone – there’s no harm in allowing it out to the entire world. The private key should be kept somewhere secure, protected with a strong passphrase.