Archive
AD:TECH – Marsteller Chairman Talks Marketing
I got up bright and early today and headed to the Palace for the last day of AD:TECH. The audience has thinned…
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ADTECH – B2B Marketing Ideas From Siebel And Oracle
Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, "those who came to see a blood match between Siebel and Oracle are going to be…
Vividence Study Reveals Google Has Most Traffic, Least Ad Clicks
A study conducted by Vividence, a market research firm, examined how people interact with search engines. The study, which Vividence released the findings of yesterday, May 25, 2004, found that search engine use and search engine ad click through rates do not necessarily correlate.
AD:TECH – 3 Laws Of Ad Landing Pages
Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding - optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high "400%" on the projection screen to emphasize this point.
Total Sports Online Launches Megasoccer Search Engine
As part of its Megasearch Project, a project that makes use of the Fast Search & Transfer search technology, Total Sports Online ASA has launched MegaSoccer.com, a "topic-specific" search engine devoted to the world of soccer.
