10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Is the message sufficiently visible? Is the giveaway useful or unique enough that you would want to…

4 min read Archive

Why Should I Freelance?

Good question. For those who are uninitiated, freelance is a term used for work that is done in one's free time. It offers a chance to earn a little extra money for those rainy days. However, for some people, 'freelance' can become a way of life. Try doing a quick internet search of the word 'freelance'. The number of sites devoted to this topic are…

2 min read Archive

10 Things You Should Expect From Your Website Copywriter

As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.

6 min read Print

ADTECH – B2B Marketing Ideas From Siebel And Oracle

Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, "those who came to see a blood match between Siebel and Oracle are going to be…

3 min read Archive