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How to Generate Instant Credibility with Clients and Customers
To understand how to generate instant credibility with the public, you must understand how people react to stereotypes, and how to use these reactions to your advantage.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
Doing Business Online – Private B2B Exchanges
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.
ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.
AD:TECH – Six Parties, One Night
The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall.
