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Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the Sr. Director,…
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.
Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is - business process automation.
What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.
The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall.
So I was eating lunch today and waiting for Sunny from shntech.com. (We've been sharing notes between sessions so we can double our coverage.) As I was waiting, two similarly dressed youngish folks sat down and asked about Webproworld. Webmasters and marketers, I told them, interested in online marketing with an emphasis on organic search.
