Archive
AD:TECH – 3 Laws Of Ad Landing Pages
Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us…
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ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble
What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble.
AD:TECH – Six Parties, One Night
The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall.
AD:TECH – eBay Affiliates? They Have Those?
So I was eating lunch today and waiting for Sunny from shntech.com. (We've been sharing notes between sessions so we can double our coverage.) As I was waiting, two similarly dressed youngish folks sat down and asked about Webproworld. Webmasters and marketers, I told them, interested in online marketing with an emphasis on organic search.
AD:TECH – The Horizons Of Advertising
John Battelle moderated Monday's last session, and opened with his intention to discuss the coming five years in the world of advertising.
ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting
Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda.
