Ranking Well In Non-US Searches

Yes, we supposedly work on the World Wide Web, but localization and micromarketing (a term I learned from a Stuart Elliot column describing a marketing pitch by Sharper Image to one area of Soho in New York) increasingly segment and complicate results, especially across foreign search portals. So here are some suggestions - from the Search Engine Watch forums - for reaching potential clients who…

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.