Five Keys To Leaner and Meaner Copywriting

Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.

Ask Jeeves Acquires Desktop Search Technology Company Tukaroo

Yesterday, June 9, 2004, Ask Jeeves filed a Form S-3 with the SEC in order to sell an additional $400 million worth of stock and securities. Today Jeeves announced the purchase of Tukaroo Inc., a company that researches and develops desktop search technology.

Teoma Search Apparently Allows Mirroring

With thanks once again going to Andy Beal, Webproworld has discovered a bad case of spam on Teoma's search engine results. A search for the keywords "company names" finds that one site has several mirrored listings in the resources section.