network
Yesterday, June 9, 2004, Ask Jeeves filed a Form S-3 with the SEC in order to sell an additional $400 million worth…
A Yellow Page Ad isn't Enough Any More
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get…
Yes, we supposedly work on the World Wide Web, but localization and micromarketing (a term I learned from a Stuart Elliot column describing a marketing pitch by Sharper Image to one area of Soho in New York) increasingly segment and complicate results, especially across foreign search portals. So here are some suggestions - from the Search Engine Watch forums - for reaching potential clients who…
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.
Picture yourself walking down the street, all alone. It's late at night. It's a bit brisk, and the wind is blowing through the tall buildings on both sides of you. Suddenly, from out of nowhere, someone runs by you, knocks you over, grabs your wallet, and takes off.
