Telstra Prepared To Launch Sensis Search Engine

The Australian-based Telstra Corporation is expected to launch a search engine built around their Sensis property, a Yellow and White pages-based service. This move is seen as defensive strategy against Google and Yahoo.

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.