One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common…

Do You Really Want to Get Published? Write for Trade Magazines!

Have you been repeatedly snubbed by consumer magazines? Do you have little to show for your research and querying efforts other than a folder of form rejection letters? If your writing dream includes earning a halfway decent to excellent income writing magazine articles, there are editors at thousands of publications worldwide who would open their doors (and their wallets) to work with you. You've probably…

Knowing Your Client

Being curious about the client and his/her situations, motives, preferences, feelings, likes, dislikes, needs, habits etc. can bring forth information we might otherwise miss.