Are you Selling Value?

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.

Satisfied Employees, A Powerful Marketing Strategy

Even in today's still uncertain economic times, there are companies who are doing extraordinarily well. Why is it that some companies are thriving while others are barely making it? You can always blame the economy, but is that the only reason? The answer could be as simple as how respected and appreciated your staff feels.

Content Management Systems: Whats the Catch?

"Content Management System" (CMS) is an expression that is widely used in relation to Web site development and maintenance today. Maybe even more than widely: the search for "Content Management System" returned 2,190,000 results pages from Google. What's so special about it? Is a CMS a must for any individual or company that owns a Web site? Can you do without it? If you know…

What’s your Business Online Attitude?

This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design.