Styrofoam Marketing
Our society as a whole continues to use styrofoam even though we know it has a landfill lifespan of longer than most companies stay in business.
How to Turn Idea Squashers into Possibilities
Managing a small business continues to become more challenging. However, history has shown that resourceful business owners will succeed. They will prosper, turning disadvantages into advantages by thinking creatively.
Ad Agencies Versus Search Engine Marketing
The explosion of revenue and site traffic generated by search engines has led to a new marketing method that has yet to be embraced by all ad agencies. Generally speaking, search engine marketing is the process of improving a site’s ranking within SERPs by utilizing SEO techniques or optimizing search engine PPC ads for the purposes of improving the ad’s position.
PR: What’s the Point?
Here’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
15 Ways To Read An RSS Feed
No doubt you have seen those small orange ‘XML’ or ‘RSS’ buttons beginning to spread across some of your favourite web sites.
Loyal Customers Take Commitment
In today’s competitive world of retail, many stores are implementing external marketing programs designed to attract new business.
Understanding the SEO Industry
One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I’ve come up with an analogy from another industry that makes it easier to understand.
Retaining Page Rank while Cloaking Affiliate Links
There is no need to give away valuable Page Rank to affiliate programs. You signed up to make money, not to increase their search engine rankings.
And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google’s technicians are a very talented group and they’re constantly at work developing new and fun services. You’ll find a complete list at http://www.Google.com/options/
The Benefits of Organic SEO
If you’re going to sell any type of product or service online, you’re eventually going to have to optimize your Web site for the Search Engines, in order to boost traffic and sales.