The Internet: One Big Marketing Channel
Whether you’re a designer or a marketer, understanding user behavior should be a top priority. That was what compelled me to write my article exploring some recent studies on search engine user behavior patterns. And, with questions now flowing through my mind, I picked up the phone and called Gord Hotchkiss, President and CEO of Enquiro, one of the companies that have been studying search behavior.
Shifting SEO Landscape — Paid Inclusion out of MSN
Here we go again. It’s search engine earthquake time. It’s of smaller magnitude on the imaginary SEO Richter scale, maybe a 3.5, but newsworthy none-the-less.
The Road to Better results
Keyword Research
Nothing can be done until you know what your target phrases are. Keyword research must be done to find out what people are actually typing into the search engines. For example, do they type in “medical insurance” or “health insurance” more often? Is it worth targeting the keyword “dental insurance”? What do your competitors think its clients type?
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
The Five Most Common Resume Myths
Myth #1: Your resume will get you the job.
One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Yahoo Receives Buy Rating From Wall Street
While Yahoo’s stock had a bumpy ride on the market last week, this week, they received a boost of confidence Banc of America Securities analyst John Janedis. Yahoo was awarded a buy rating as well a price target for brokerage forecasts.
Does Paid Search Engine Placement Affect Site Traffic
Atlas DMT performed a study that researched whether or not paid search placement has an affect on the amount of traffic sites with paid listings receive. This study does not focus solely on paid inclusion. It also takes into account the exploding trend of companies employing SEM.
Refresh Your Web Site
So you have a Web site. And so does most every business these days. But what you really need is a way to set your business apart from the competition, an online presence that will keep clients and prospects coming back again and again.
Breaking the Ice and Winning Over the Client!
Wherever you turn these days you’ll find articles covering every business strategy and tactic available to man, from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over.