What’s Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.

Double listings at Google

Have you ever searched for something on Google and noticed that a website has a double listing - a main listing and a second listing indented - and wondered "Why?" And then wondered, "How?"

Boost Your Selling Power with Your Call-to-Action Phrases

Look at your marketing material. Now, is there something missing? If you're missing a phrase or paragraph requesting your customer's business, your copy is lacking an essential component. You can't assume that your customers will know why they should act, how they should, or when they should act.