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Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out…
The Search Engine Marketing Professional Organization (SEMPO) today announced the creation of SEMPO Japan, a non-profit organization focused on educating the Japanese market place on the rapidly expanding Search Engine Marketing (SEM) industry.
A new survey from the MSN and Harris Interactive reveals that these days, Internet users in the United States are quite likely to turn to a search engine in their search for themselves.
High traffic counts are a worthless statistic unless it adds to your bottom line.
In San Jose California, at the Search Engine Strategies Conference, iProspect unveiled iSEBA (iProspect Search Engine Bidding Agent). iSEBA manages the keyword bidding process for pay per click advertising campaigns on both Google and Overture's paid search programs.
Web analytics company WebTrends has launched WebPosition Gold 3.0, the first new release of the product in over two years. Version 3.0 integrates WordTracker and WebTrends to help manage all aspects of the search engine optimization process by using one product. "It brings together the leaders in search engine marketing and web analytics to be really the first player that can truly provide marketers with…
