Archive
The Upside of Search Engine Marketing
One thing you can count on at an SES conference is a solid staple of presenters. Safa Rashchty, managing director of Piper…
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Sun Blog Sparks Novell Purchase Rumor
The possible purchase was suggested by Sun President Jonathan Schwartz in interviews with the Wall Street Journal. So far, Novell has been mute on this possibility. Acquiring Novell would cost approximately $3 billion.
What Are RSS Feeds?
RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed.…
Googles IPO: The $30 Billion Question
"If Google manages to pull off a well received IPO, how do you measure a well received IPO"? That's a question posed by CBS Marketwatch lead reporter Bambi Francisco. Google has got to be Google in many ways by being the exception to the rule. As such, it shouldn't come as a surprise to anyone that they follow suite with their IPO. Curiosities aside, are…
Overture Ranks Broad Matched Ads Lower
One of the many sessions at Day 1 of the SES conference concerned targeting search engine advertising through the use of broad match. The big guns of Google and Overture were well represented, and their presentations were educational, to say the least.
Tis the Season for Google?
Bambi Fransico is the lead reporter for CBS Marketwatch on the internet and new technologies. In a session at the Search Engine Strategies conference in San Jose focusing on the current climate for SEM company valuations, she offered some valuable insights.
