Meaningful Marketing In A Down Economy

The nightly news paints a dreary picture. Whether it’s due to a freeze in the credit markets, rising unemployment rates, or just plain nerves, consumers are keeping their wallets closer than ever. At the same time, marketing and advertising budgets are being slashed and executives are demanding measurable, meaningful media from their campaigns. Each marketing dollar must go further. Sales are more valuable than ever.…

MySpace, Fox News Reach Out With uReport

MySpace users who have an interest in citizen journalism have just been given an opportunity to get involved.  MySpace and Fox News teamed up this afternoon to launch an official uReport community page.

Big Video Announcements from Adobe

Adobe made some big announcements today at the 2009 NAB Show. News ranges from a new framework to potentially game-changing partnerships in online video and taking video to televisions. Strobe First off, Adobe has announced a new software framework for building media players, which extends the capabilities of Flash. It's called Strobe. Adobe says it will help establish an open industry standard for media players.

A Look at YouTube’s Channel Redesign

YouTube is testing a "secret" beta of a new channel layout, which as I'm sure they're aware by now it is not very secret anymore. Although, I can't imagine that they expected it would be kept secret for long. According to Read Write Web, some YouTube users were notified about the beta testing directly from YouTube via email. Others had to find out indirectly.