The Oprah Effect On Twitter

Everybody knows the quickest path to national sensation is through Oprah Winfrey’s talk show. Become one of her favorite things or favorite books and that favor transforms into a golden ticket. But what effect would she have on Twitter? After all, it’s not bath lotion or a slimming pair of mom jeans.

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Microsoft, Mayo Clinic Partner On Health Records Tool

The Mayo Clinic has partnered with Microsoft to launch a free online tool that allows people to manage their medical information on the Web. The application called the "Mayo Clinic Health Manager" allows users to organize health information for multiple family members, access information from one location, and proactively manage their health.

1 min read Archive

Microsoft Throwing Another Log Onto the Brand Fire

Here we go again with the whirlwind of search engine brands from Microsoft. Joseph Tartakoff with paidContent.org is reporting that Microsoft has trademarked what appears to be a new brand name of an upcoming mobile search engine. And that name is "Sift." He writes:

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Ad Networks Continue To Grow In Popularity

Buying ads on ad networks is standard practice these days. In fact, according to an article from AdAge, 65% of ad buys will pass through ad networks in 2009. Even in tough times like these that’s a lot of money.

2 min read Archive