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Jason Kilar, CEO of Hulu delivered a keynote speech at ad:tech San Francisco. In the speech he discussed the state of advertising…
Yahoo had a good day on the stock market, gaining a full 5.27 percent during normal trading hours. And - in what some may find to be a surprising development - it doesn't seem set to drop much in after-hours trading as investors dissect the company's first-quarter earnings report.
ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation. His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.
The Federal Trade Commission plans to begin regulating blogs and social media. While they're getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they're promoting in a less than accurate light. AdAge explains:
The seventeen-year-old hacker who gave Twitter a busy weekend earlier in the month was subsequently hired by hosting company exqSoft Solutions, a reward that may have inspired further bad behavior.
In the ad:tech MobileMix keynote session "Surveying the Mobile Landscape in 2009," Mike Wehrs, president and CEO of the Mobile Marketing Association, offered his views on the mobile industry.
