Archive
MySpace CEO Shown The Door
Big changes may be afoot at MySpace. Although the info's far from being confirmed, a new report claims that CEO Chris DeWolfe…
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Applying Traditional Media Metrics To New Media
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
Integrating Social Media with Email Marketing
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year. The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John's. Each of these has been successful in their efforts…
Are Brands Really the Solution to the Internet “Cesspool?”
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
Advertising And Social Media
In the keynote presentation "The State of the Industry (Presented by the IAB)" the panel discussed a variety of topics. Coverage of the ad:tech San Francisco conference continues at Webproworld Videos. Stay with Webproworld for more notes and videos from the event this week. Moderator: Randall Rothenberg, President and CEO, IAB
Getting More Blog Readers and Twitter Followers
Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip.
