Archive
Why Social Media Needs The FTC
While some people might think that Ashton and Oprah on Twitter is the only news, the real social media story happening at…
Part of the
network
network
What Separates a Blogger from a Journalist?
The New York Times is running an article looking at "hyperlocal" web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form.
Paid Search Down, Social Media Up in the UK
Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year - the percentage of all UK Internet visits to online retailers dropped from 10.1% in March '08 to 8.9% in March '09 according to Hitwise's Robin Goad.
Applying Traditional Media Metrics To New Media
There used to be, just a few years ago, quite a chasm between traditional advertising and online advertising. That chasm is becoming more like a gap, especially as the Web grows to engulf all media and audiences fragment. The new question then isn’t how advertising on the Web and via traditional media differ, but what traditional media tools and knowledge can be applied online.
Integrating Social Media with Email Marketing
A recent study from Ball State University, the Email Marketer’s Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. However, 46% of them intend to do so this year. The study surveyed 351 email marketers and researched the habits of large brands like Carmex, TripAdvisor, and Papa John's. Each of these has been successful in their efforts…
Are Brands Really the Solution to the Internet “Cesspool?”
In 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."
