MSN on Your TV

Broadband-Home-Network-Enabled Living-Room Device Offers Exciting New Entertainment, Information and Communications Options for the Television.

5 min read Archive

Measuring Online Ad Effectiveness, 2004

Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.

2 min read Archive

The Geo-Google Threat, 2004

Research and Markets has added The Geo-Google Threat, 2004 to their offering. While growing 174% to more than $2.5 billion in 2003 paid search remains a largely national business used mostly by those who sell their products online.

3 min read Archive

Sender ID: The Next Wave in Email Protection

So what's all this talk about "Sender ID" and what exactly does it mean to you as an email user? Sender ID is the convergence of Microsoft's "Caller ID" and Meng Wong's "Sender Policy Framework" (SPF).

2 min read Archive