Measuring Online Ad Effectiveness, 2004

Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.

The Geo-Google Threat, 2004

Research and Markets has added The Geo-Google Threat, 2004 to their offering. While growing 174% to more than $2.5 billion in 2003 paid search remains a largely national business used mostly by those who sell their products online.

Sender ID: The Next Wave in Email Protection

So what's all this talk about "Sender ID" and what exactly does it mean to you as an email user? Sender ID is the convergence of Microsoft's "Caller ID" and Meng Wong's "Sender Policy Framework" (SPF).

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Attending networking groups after so many years can tire and drain anyone's excitement. Especially since these situations are not social events. It is easy to have one foot in the event and the other some place else. A major challenge for all…