MSN on Your TV

Broadband-Home-Network-Enabled Living-Room Device Offers Exciting New Entertainment, Information and Communications Options for the Television.

Measuring Online Ad Effectiveness, 2004

Research and Markets has added Measuring Online Ad Effectiveness, 2004 to their offering. The old mantra of advertising, Wanamaker's Rule, that half the money spent on advertising is wasted, but no one is certain which half, is becoming outmoded, because when it comes to Internet advertising, everything can be measured.