A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Why is Search Engine Optimisation Expensive?
Many of our customers find search engine optimisation (SEO) services quite expensive. From the client’s point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
In Defense Of DMOZ
Last week, Murdok featured an article concerning the submission/approval process of the Open Directory Project, DMOZ. Featured in the article were comments from various forums about negative experiences people had while waiting for their site to be accepted or denied. After the article was posted, there were immediate reactions, pro and con, concerning DMOZ, editors, and the approval process.
Google Catalogs – Old Fashioned Mail Order Meets High Tech Search
In addition to Google’s Froogle shopping service (still in beta), which features a searchable database of online merchants, Google is also beta-testing their Google Catalog service. Google Catalogs provides a searchable central repository of hundreds of mail-order catalogs.
Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
Revitalizing Your Sales After ‘The Bump’
For most companies, achieving predictable sales results is an obvious and crucial part of the execution strategy. It impacts just about everything the company does and how it performs its tasks. Or what it can or cannot do. It has impact on cash flow, profits, shareholder value, employee compensation, product development, Marketing activities, competitive positioning, just to name a few.
Attract Buyers with Valuable Content
Content is the most important component of your web site. Useful content gets visitors to your site, engages them, builds credibility, and converts them into buyers. Surveys indicate that 80 percent of visitors go to web sites to get information. Only 5 percent are interested in graphics.
Ignoring SEO Causes Loss of Sales
Oneupweb published its second study of leading companies’ search engine optimization usage. (Its first study reviewed SEO usage on FORTUNE 100 sites.)
Meckler Announces Search Engine Strategies Conference In China
Alan Meckler stated in his personal weblog that Search Engine Strategies is going to hold a conference in Beijing China.
Help your visitors zero in with Site-Flavored Google search
As Google has gained in their search reputation the past few years, many webmasters have added a Google search box to their pages. This is meant to provide a quick path for visitors to continue their search, should they not find what they’re looking for on the original site. To help these webmasters provide even more service to their visitors, Google is currently beta-testing a new feature called Site-Flavored Google Search.