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It's a common occurrence, a CEO leads a company to record earnings, retires and in months, those once high-flying earnings are dropping…
Members of the CMO Council recognized three of their peers at Google, HP and SAP during the CMO of the Year award reception.
Friendster and Eurekster have launched personalized Internet search and navigation services on Friendster networks in eight countries.
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating…
As you know, search engine algorithms look at over 100 criteria. If you read forums about Search Engine Optimization, you will see that some SEOs recommend to use keywords in URLs and others claim it is useless.
Win/loss analysis, the process of differentiating why one sales effort wins and others fall short of the mark, has long been a basic tool in the competitive intelligence toolbox. Most companies conducting win/loss analysis make some changes in the way they go to market based on findings.
