Website Content Usability

In recent articles we have discussed the importance of layout and navigation in creating a website with a high usability rating. However, all the best navigation in the world will do you no good if your visitors are navigating around bad content. Beauty may be skin deep, but usability isn't just about looking good.

Targeting The Late Shopper

Even though the end of the holiday shopping season is coming to a fast finish, there's still time to optimize your site or PPC campaign for holiday shoppers. While it's true that time is of the essence, during the Christmas season there will always be late shoppers. When you consider some of the shipping options offered, last minute shopping is becoming more and more possible…

Postcard Marketing Low Cost Visibility

You need to be visible to attract customers, right? But how do you get that visibility when you're short on cash? Here's an idea that's worked for many businesses. It's postcard marketing, and it's very affordable.