Archive
Targeting The Late Shopper
Even though the end of the holiday shopping season is coming to a fast finish, there's still time to optimize your site…
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Beware of eCommerce’s Riskiest Areas
In a survey taken by CyberSource, eCommerce merchants named New York the riskiest North American metro area for eCommerce.
Website Usability, Breadcrumbs and Left-Side Navigation
The very basis of usability is the user. How can you make sure your website is designed with your user in mind? You must first consider the natural behavior of your user in order to understand how your user will experience your site. This month, we will talk in more detail about the psychology and behavior of the human Internet customer, particularly in reference to…
The Greatest Leaders Are Often The Worst Leaders
It's a common occurrence, a CEO leads a company to record earnings, retires and in months, those once high-flying earnings are dropping like shot ducks.
PR Week Quizes Steve Rubel on Blogs and PR
Keith O'Brien from PRWeek.com graciously invited me to participate in a Q&A-style interview about the role of blogs in PR.
Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
