Using Twitter for a Fresh Approach to eCommerce

Murdok looked at some interesting research from Forrester and Shop.org this week, which indicated that while online retail sales have been increasing, those for the majority of web-only businesses have actually remained flat or on the decline.

One startup launching this week thinks injecting a little human touch into eCommerce can be a way to combat this. Naturally, Twitter is the medium the company’s using to do this.

Advertising Gets “Mixxed” Up

Social bookmarking site Mixx is often compared and contrasted with the more popular Digg. While Mixx does not get the traffic that Digg does, it is often cited as a good alternative to the site.

Mixx has recently launched an interesting advertising tool called the Sifter in which advertisers can submit ads and have "elite" members of the Mixx community decide just how effective those ads are. Mixx CEO Chris McGill and another Mixx spokesperson discussed the Sifter with Murdok.

Online News More Trusted Than TV News

Online news sites are now second only to recommendations from friends as the most trusted source of information in the U.S., according to a survey from TNS.
In the U.S. 38 percent of those surveyed cited online news as the most trusted source of information, while 34 percent trusted newspapers and 33 percent TV news.
Globally, the most trusted information source was friends, with 42 percent of those surveyed saying they trusted word-of-mouth recommendations. Almost an equal number trusted TV news (41%), online news (40%) and newspapers (39%).

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