How Can a White Paper Support Sales and Marketing?

A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)

Exploring the World of Photoblogs

Shutterbug magazine reports that photoblogs growing like a field of mushrooms with the proliferation of inexpensive compact digital cameras, widespread adoption of broadband Internet connections, and the advent of cell phones with digital cameras built-in.

SMA-UK Faces Scrutiny

Think we don't report on the criticism SMA-UK is getting ... Think again -- It's unfortunate that, because of the major failure ...