Venture Leasing – A Smarter Way To Build Enterprise Value
In 2003, venture capitalists and investors dispense over $18 billion to promising young US companies, according to VentureOne and Ernst & Young Quarterly Venture Capital Report. Less documented and reported is venture leasing’s activity and volume.
What Is Open Source Marketing?
The love affair between big brands and mass media is over. But where do marketeers go next?
How Can a White Paper Support Sales and Marketing?
A white paper supports PR, marketing and sales because it works for all levels of decision makers. Engineers and executives may not be too impressed by brochures, but they are impressed by well-written white papers. (The same thing goes for trade journal articles more about that in a subsequent piece.)
Exploring the World of Photoblogs
Shutterbug magazine reports that photoblogs growing like a field of mushrooms with the proliferation of inexpensive compact digital cameras, widespread adoption of broadband Internet connections, and the advent of cell phones with digital cameras built-in.
SMA-UK Faces Scrutiny
Think we don’t report on the criticism SMA-UK is getting … Think again — It’s unfortunate that, because of the major failure …
Sun and Archipelago to Build Online Compute Exchange
Sun Microsystems and Archipelago are planning to build the world’s first online compute exchange.
Five Things to Consider Before Adding Live Chat to Your eCommerce Website
“To speak to a live representative, please click here.” What a great idea, I thought. After two frustrating hours reviewing website product information and scribbling down unanswered questions, I was ready to talk to a real, live human; and get some answers.
Ask Jeeves Starts Blogging
The Ask Jeeves search engine has started a corporate style blog. It appears to be aimed at Ask Jeeves employees, customers and search industry insiders.
Reactions To The MSN Search Debut
On Tuesday, Microsoft officially entered the search engine industry with their official launch of MSN Search.
Get Results: Start with Your Marketing Message and Objective
Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise’s marketing mix.