What You Don’t Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or association manager. Especially when you rely too heavily on tactics like special events, brochures and press releases to get your money's worth.

GM Talks Blogs, Podcasting and RSS

Editors Note: Neville Hobson and Shel Holtz conducted an interview with General Motors' Michael Wiley and kindly transcribed the contents for us. The basis for the interview was to discuss the future impact of blogs, RSS feeds, and podcasting (the medium used for the interview).