How Not to Pitch a Blogger
One ancillary benefit I receive from writing this blog is that I every day I get a taste for how journalists have to contend with sometimes less-than-perfect PR pitches.
Phishing Scammers Targeted By E-commerce Giants
A who’s who of corporate giants have teamed up to combat phishing scams. The members of the group have also been the subject of previous phishing scams.
Rayovac to Change Name
Rayovac announced today that it will change its corporate name to Spectrum Brands, if approved by shareholders in April.
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences.
Blogging and RSS Make The Event
Ian Betteridge, Technovia: Demo is getting a vast amount of attention because [there] are a vast number of bloggers there, all pouring what must amount to thousands of words onto the Internet about it.
Blogs’ Impact Still Unfolding
Several articles are showing us some of blogging’s deeper business implications: Pete Blackshaw looks at the impact of push-button publishing …
Commodity Prices Threaten Food Security
Agricultural commodity prices threatens the food security of hundreds of millions of people in some of the world’s poorest countries.
Mobile Music Front And Center At 3GSM
At this year’s 3GSM conference, where the growth of mobile communication is highlighted, the majority of the discussion focuses on the ability for mobile phones to play digital music.
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren’t really interested in their products or services.
Rambus Wins Dispute Over Antitrust Venue
Rambus has won a dispute over where its antitrust case against certain semiconductor companies should be litigated.