PR Tips For Your Business: Should We Issue A Press Release?

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.

PyMusique Team Re-opens iTunes Backdoor, Clarifies Position

The back and forth between Apple's iTunes and the makers of the PyMusique hack continues. On Monday, news broke of PyMusique and its capability to block the installation of iTunes DRM files, which are placed on songs while they are being downloaded.

Enterprise Personalization for The Principal

Exstream Software announced that the Principal Financial Group (The Principal) has selected its Dialogue software as the infrastructure for creation and delivery of customer communications.