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Pathmark Stores and The Yucaipa Companies jointly announced the execution of a definitive agreement under which Yucaipa will invest $150 million in…
All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.
Yahoo's Board of Directors has approved a stock repurchase program, effective March 2005.
Hyundai Motor America will be the first automaker to launch XM Satellite Radio as standard, factory-installed equipment in every vehicle across its entire model line-up.
So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:
What are blogs, and how do they relate to our business? Can you make money blogging...
