Open Source Marketing Goes Outside In
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
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Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
"Houston, we have a problem." A big problem. I've been anxiously awaiting the relaunch of the Food Pyramid.
Everyone knows the jingle, the happy little tones of Intel. We all giggled when we spied the little "Intel Inside" sticker on the outside of that first Pentium CPU-it was like a whisper through our cochlea that said, "this is gonna be so much better than that 486, hallelujah, praise be to God."
Pulitzer announced that first-quarter 2005 net income was $7.0 million, or $0.32 per diluted share, compared with $8.1 million, or $0.37 per diluted share, in the prior year.
Marketers must stop viewing lead generation and lead nurturing as a series of campaigns.
The front page of the business section of my hometown paper, The Contra Costa Times, bore this headline this morning...