It’s All About Content

Editor's Note: Today, Jeremy Pepper takes a look at the value of content. From many perspectives, content is still considered king. And why not? If you don't have good content, chances are you won't be able to secure advertising for your site, Google or otherwise.

Interchange Powers ivantage Local-Search and Directory Network

Interchange Corporation, a leading provider of local and national paid-search services in the United States and Europe, announced today that the company is providing its local-search and advertising platform to power a comprehensive network of over 2,000 city-based search and directory sites for online city guide provider, ivantage.