Yahoo Promotes “Web Of Objects” Concept At Search Event
Yahoo sure likes names that can be shouted. At a search event the company held yesterday, speakers focused on a "Web of objects" concept – also known as WOO – that Yahoo intends to embrace as a way of moving beyond the standard ten blue links.
The Process of Ad Copy Creation
Murdok discussed the creation of ad copy and the stages of the buy cycle with Mona Elesseily of Page zero Media recently. Do you have a process you use for ad copy creation? Tell us about it.
Google Wants To Help You Save Energy
Is there anything that Google doesn’t do? Seriously. Today the company has announced the first partners for its PowerMeter Tool.
Essentially, the PowerMeter (available as a Google gadget) shows consumers how much electricity they are using right from their computer. The idea is of course that when you can see how much electricity you are using on an appliance-by-appliance basis, you can make the necessary adjustments to reduce the amount of energy you are using/wasting. This clip has more:
eBay Makes Changes to User Agreement
On Friday, eBay released a revised version of its user agreement. The changes deal with situations where a buyer has alleged receipt of a counterfeit item.
eBay Senior Counsel Scot Shipman discusses the changes in a company blog post. He says that under the changes:
Google’s 6 Principles of Competition and Openness
There’s a short but interesting blog post up on Google’s official Public Policy Blog, which states six principles the company holds with regards to competition and openness.
Does Dmoz Still Have a Place in Search?
Dmoz.org, also known as the Open Directory Project, is widely considered to be the mother of all directories. Well, that was the case at one time, anyway. Dmoz has dropped significantly in popularity over the years, and is the subject of much criticism by webmasters looking for inclusion. What do you think about Dmoz these days? Is it still valuable? Tell us what you think.
Mobile App Offers ‘Glympse’ Of Where You Are
A company called Glympse, Inc. launched a mobile phone app allowing users to share their location and provide a GPS-tracking map to a select group of people for a certain period of time.
For example, when Godot is running he late, he could send word and interactive Google Map application showing where he is, how fast he’s traveling, and what time he expects to arrive. Those waiting for Godot could know he’ll be there in about 10 minutes and they should just get started without him.
See Google Queries That Resulted in a Click
Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.
USA Today – Social and Thriving
Perhaps more newspapers should follow the USA Today model. While there are no doubt other factors that come into play, one thing that has stuck out to me about USA Today, is that the publication actively engages in and embraces social media.
Nielsen: The Rise and Rise of Power Moms
The power of mommy bloggers continues to gain momentum. At least that’s what recent research from Nielsen Online appears to show.
According to Nielsen, the number of “Power Moms” online is rising (pdf). Identified as those women aged between 25 and 54 with at least one child and who regularly participate in online activities, this segment now accounts for almost 20% of the active online population.