Differentiate and Dominate

Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.

Even Search Engines Know the Value of Blogging

You can't look very far online without seeing a weblog, or blog. They're increasing in popularity and many companies are starting to use them to communicate with their customers about latest projects or new products in a "human voice."