Tools And Tactics For Professional Tweeting

Though a large percentage of created Twitter lay dormant—one study found 10 percent do 90 percent of the tweeting—that isn’t stopping aggressive and forward thinking marketers from squeezing every last drop of utility out of it. A pair of the top social media and search marketers in the country think the last thing a marketer should do is take Twitter lying down.

The Art Of Making Yourself Look Better Online

There is no hotel on Santorini that doesn’t look amazing in the photos on their website. They all show rooms with white washed walls and clear blue exteriors. Glasses of wine on tables overlooking amazing sunsets. Beauty products are the same online, promising supermodel style complexions with no wrinkles in sight. Flickr is full of photos that are "tweaked" in some way to slightly increase their beauty, and the tricks that used to be only in the realm of tabloid photo editors are now available to us all.

Facebook Won’t Give You Bad Grades

In April, Ohio State University rode the publicity wave provided by news outlets everywhere reporting the school’s finding that Facebook users had lower grades than non-Facebook users. A new study contradicts the first and the authors declare the opposite correlation while ripping on the first author’s methods. An academic catfight ensued, and those are guaranteed […]

Google Launches Analytics Dashboard For Local Businesses

Google is launching a new dashboard feature today that allows business owners to see how customers find their website.
The new dashboard is called Local Business Center (LBC) and is a free tool that allows business owners to also control the content of their business listings as they appear in Google Search and Google Maps.
Business owners can take advantage of the new tool by claiming their listing in the LBC and going through a brief verification process. Once a listing is claimed, business owners will have access to the following data:

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