Using the Media Effectively

The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that?

FDA Approves Race-Based Drug

The Food and Drug Administration approved the heart drug, BiDil, the first drug in the US designed specifically for African Americans-or any race, for that matter.